‘Insulate the crap out of everything’: 5 key decisions for home electrification

K Kaufmann (originally published on May 8, 2025 on E/lectrify News)

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Vanessa Bertelli is out to make heat pumps and induction stoves as cool and sexy as the latest, trendiest pair of jeans or trainers. 

With jeans or shoes, “you see an ad for it, you can go try it on at a shop, and then you purchase it. It’s simply not the same for a heat pump,” she said.

Bridging the cool and sexy gap “is really important because that is what will make consumers think about these sorts of white box stuff in a different way,” essentially like any other home appliances, Bertelli said.

“We’re not there yet, and that is a disservice to consumers,” she said.

For the full article, visit K Kaufmann’s site.